A Couch Potato Way of Self-Knowledge – Part Deux
In the previous post, I suggested that – because ads are carefully focused on their intended audiences – examining the commercials on your favorite TV shows will provide insight into who you are. I then studied commercials on an episode of my favorite program, The Daily Show with Jon Stewart, for clues about my true nature.
I’m going to milk this idea for a couple more posts [If you think it’s easy coming up with brand new stuff every week, just try it].
Another program I really like is The Colbert Report. It would be reasonable to assume that a fake pundit show that runs right after a fake news show on the same channel would have virtually the same audience – and virtually the same ads.
Well, on that same night, The Colbert Report show and commercials were as follows [products with ads on BOTH shows are in green type; products with ads only on The Colbert Report are in red boldface type.]:
Steven debriefs his trip to Iraq for the USO and offers advice to Kim Jong-Un on “how to be a totalitarian nutjob,” followed by commercials for:
- Ghostbusters – the video game
- Public Enemies (movie)
- Coors Light
- Nation Association of Realtors (touting the $8,000 1st time homebuyer tax credit)
- Olay Regenerist (anti-aging face cream)
- Olay Professional ProX (“resignals” your skin in 28 days?!)
A segment called “Car Shout” mocking GM, Chrysler and the US government’s bailout of same, followed by commercials for:
- tosh.o (Comedy Central show)
- Miller Light
- Quiznos (sandwiches)
- Away We Go (movie)
- Zantac (heartburn medicine)
- Grey Goose Vodka
An interview with Austan Goolsbee [my favorite line of the night: “You sir are one of the chief economists on the President’s Economic Recovery Advisory Board and you’re a member of the Presidential Task Force on the Auto Industry – who did you piss off to get those jobs?”] followed by commercials for:
- Year One (movie)
- Kraft Ranch Dressing
- Dunkin’ Donuts
- Olay Definity (yet another anti-aging cosmetic)
- Head & Shoulders dandruff shampoo
- Olay Professional ProX
- Olay Regenerist (same ads as before but in reverse order)
Despite perceived similarities, there’s only a 38% overlap of sponsors between the shows.
So… what can we learn from this?
- Clearly, I’ve grown older – even the most youth-oriented product, a video game, is based on a movie that came out in 1984 – and either my gender has changed or I’ve become quite the middle-aged metrosexual: 24% of the ads are for wrinkle creams. I’m shriveling up and, given the repetition of 2 ads within 20 minutes, I may even be getting senile.
- Good news: I’m driving a much nicer car – a Beemer instead of a Nissan Cube.
- Bad news: I still have heartburn and I’ve developed dandruff.
- No news: I’m drinking real Vodka now instead of Smirnoff Ice but I’m also still drinking (mostly) low calorie beers, though they’re different brands.
- Weird news: I’m a first-time home buyer – so late in life.
What a difference half an hour makes.
[Next week, the third and final part: O’Reilly versus Olbermann – the answer my friend is blowing in the windbags.]
Filed under: Humorous Musings | 5 Comments
Tags: advertisements, commercials, humor, m. j. dorn, self-knowledge, Steven Colbert, television, The Colbert Report, The Daily Show